Running a fanpage — a company profile on Facebook — how to stand out from the crowd

Running a fanpage, i.e., a company profile on Facebook, although it seems simple, in practice requires commitment and taking a number of actions on the website in order to be noticed among the various brands present on this platform. What to pay attention to and how to create a fanpage on Facebook to stand out from the crowd? Today we will try to answer this question.

How to start improving your company fan page on Facebook?

Differentiating your brand from a number of other companies, contrary to appearances, is not based only on creating content that is innovative and very original. Facebook is as important as other company websites, and in the pursuit of the ideal, we forget that it is the little things that create a valuable profile that will gain the interest of recipients and stand out due to its quality.

Many companies running their Facebook fanpage forget from the very beginning about a very significant issue, which is… scrupulously completing the profile. For communication to be effective, we need to carefully consider whether we have overlooked basic issues.

Many companies often forget to update their fanpage and the information posted on it. However, quality requires a number of different actions. Let’s not forget that some people have their first contact with a given brand through its Facebook profile. So what’s the best way to start so that valuable materials for a group of customers appears on your Facebook profile? What strategy should I choose for running a fanpage?

Cover photo, contact details and link to the website

Companies remember to include a good profile photo on their profile, but the background graphics are typically neglected. As with your profile photo, decide an image for your cover photo that is not random. The cover photo should be related to a given brand and inform about what the company does, so that the message is clear to the recipient.

Let’s also remember about the appropriate size of graphics recommended by Facebook. This will prevent the cover photo from being accidentally cropped — this may adversely affect the perception of the company’s entire fan page on Facebook.

What else should you pay attention to in the context of a company website on social media? These are completed and always up-to-date contact details. Thanks to this, no potential or current customer had a problem contacting a given company.

Similarly, if you run a website/online store, be sure to make sure that the link to it appears on your profile. Do the same if you run other social media (e.g., Instagram), then also check whether the Facebook page contains a link to them. Finally, don’t forget about the description! Previously, creating a good description was not so difficult.

Now, however, Facebook has limited the number of characters to one hundred, so you need to extract the essence of the brand and condense it into one, or at most two short tasks. Ask yourself what your company is like, what it does — use this data and try to provide it in a short description.

To sum up, attention to detail really allows you to stand out from the crowd and makes running a fanpage easier. A matching cover photo, a good description and the most important information about the brand are a great showcase of the brand. Remember that the fanpage is supposed to present the company and encourage potential customers to stay with it for longer.

Company profile on Facebook and the activity of followers

We’ve covered the basics, so now it’s time for content. The way to run a fan page is definitely the biggest field that allows your brand to stand out from the crowd on social media. First, never be afraid to show off your products. How to display them in posts on your fanpage to make them attractive to users?

Let’s start with the fact that it doesn’t always have to be in the foreground, so you can present it in an interesting arrangement and various configurations. Do you sell bathroom sink faucets? Present arrangements, in which the fittings will change — your post will then arouse the interest of your audience.

Make the most of your post by complementing your message with the help of Facebook Store. Create a store, add your products from the website and tag them directly in the photos. Thanks to this, potential and current customers, as well as each fan, can click on the item and be taken to the store’s website. The Facebook Shop is a practical solution with a number of benefits and is easy to use!

Of course, your posts don’t have to feature only products. Remember, however, that if you show them little or not at all, your potential customers will not learn about them, and your company’s offer is of significant value to them. Consider how many posts you can publish per week.

Then create an optimal action plan for your profile, thanks to which you will know how often to show product posts and other content in communication with customers. These are the basics of running a fanpage.

Facebook and building relationships between customers and the brand

When running a fanpage, also remember about the “human face” of your company. The best place to do this will be in relationships. In stories — instead of graphically refined entries that you post on the brand’s Facebook page, show the less perfect face of the company there. Contrary to appearances, such content works better because of its authenticity.

Show how you and your colleagues are working on a common project, present a behind-the-scenes look at the creation of a new product, or get involved in social campaigns — all this content is valuable and provides information about the company, and stories are the perfect place to present them.

Running a fanpage: Create diverse content

Content shared in stories typically shows what recipients can learn from posts — this is not a good way. To stand out and, above all, to interest your audience, create diverse content. What you present in stories should not coincide with the content of entries presented on the website and other social media. Duplicate content is not attractive to followers.

Are you going to introduce a new product? First, start working in stories — show intriguing product teasers, increase the tension, interest them and encourage them to continue watching. Each publication space can be treated creatively and used as a path to your target group, and Facebook stories offer great opportunities for this.

Running a fanpage: Facebook and graphics on social media

Social media, including Facebook, are mainly about using images. Although for some time now, videos have been the most effective, even on a company account, a static image can still do a lot in communicating with recipients. Graphics are actually one of the first things that users will notice when browsing Facebook and can really increase your reach.

Properly prepared images for posts should be associated with our company and not bring to mind competitive brands. Therefore, it is worth paying attention to details such as unifying colors, fonts, formats and adding a logo to all graphics. Thanks to this, the posts presented by the account will be expressive and associated with your brand.

Running a fanpage and new graphic formats

However, when it comes to particular originality, it is certainly worth using new formats. At the moment, an interesting and still not so common form of posts that you can use are 360-degree images. These are visual creations that we can look around in 360 degrees by rotating them with the mouse.

360-degree photos can be uploaded to Facebook just like other images, and what’s more, they will certainly be an original form of use in advertising. Such advertising will retain many users for longer, not only your fans. In addition to formats, it is also worth following graphic trends so that the published posts do not seem outdated.

Maintaining a company profile on Facebook in many ways

The number of brands operating on Facebook is constantly growing, which means that many customers have already become familiar with the content presented there. Therefore, standing out, creating fascinating publications and thus engaging target groups is becoming more and more difficult. However, a quality-based strategy will work in every case, regardless of whether the company is based on the sale of goods or services.

In addition to quality, it is also important to engage recipients through, for example, substantively valuable webinars, competitions, or posts encouraging activity in the comments. Paid activities conducted through advertising or other forms of internet marketing are also useful. Remember, every path is good for the website to develop.

Refined, well-thought-out action enriched with fascinating ideas allows you to create an account that will stand out from other fan pages. Managing such an account becomes easier when it is preceded by a strategy appropriately matched to the fan page of a given company.

Running a fanpage: many ways to success

You can run your company fan page on FB in many ways. It all depends on the services you provide, the nature of your company and the goal you want to achieve with advertising. As online creators, we can run a social media account and thus gain many fans and real customers.

For these benefits, it is worth putting effort into creating a social media account strategy that will help you stand out from other companies — talk about what you do best, be precise and don’t be afraid of new formats — this is certainly a way to create an interesting and expressive account on FB.