We build communication strategies based on companies' business goals. At the same time, we understand the ecosystem of changing media and transforming towards the digital world, hence our PR and media relations strategies are based on modern communication tools. Any attention-grabbing brand storytelling requires creativity and knowledge. We have both!
We advise and implement public relations activities. We build the image and strengthen the reputation of companies, help inform about ongoing projects, as well as promote products and services. The companies we work for are perceived as stable, reliable and proven.
Our activities focus on analyzing the latest trends, examining consumer preferences and, ultimately, implementing creative ideas. We build trust in brands by presenting an appropriate message in the minds of consumers.
When conducting Public Relations activities:
we select tools and activities that will ensure appropriate communication with the environment,
we coordinate and ensure a consistent information policy inside and outside the company,
we develop creative PR and communication campaigns,
we deal with comprehensive product communication - from their appearance to gaining an established market position.
From idea to strategy, we will help your brand successfully climb to the top.
Determining the right direction and the right way to achieve a competitive advantage is crucial to effectively fight for customers' attention. Regardless of whether you are creating a new brand or changing an existing one, a marketing and communication strategy is the first step towards building a strong brand.
We develop comprehensive marketing and communication strategies, based on reliable analysis, understanding target groups and containing creative solutions that ensure the achievement of business goals.
As part of strategy development:
we conduct strategic workshops with the client,
we analyze the market environment and competition,
we conduct market analyses, including: analysis of the company's image and reputation,
we select target groups,
we are looking for creative communication and marketing solutions,
we develop communication contexts and entire marketing and PR campaigns
we develop visual identity – branding,
we prepare marketing action plans that include various tools.
We will provide your company with media publicity.
We place products, companies and their representatives in the media. We select appropriate communication contexts that are valuable for the company and at the same time interesting for media representatives. We look for topics that are worth interest to journalists and select media titles to present them. We know how to do PR for the media, because our ranks are joined by people who formerly worked in various national and local editorial offices.
In relations with the media, we focus on storytelling and valuable communication - we do not fill journalists' and editorial offices' e-mail boxes with low-value and small news. In media relations, less is more, which is why one "big news" is worth more than a thousand messages about nothing.
As part of media relations:
we run the company's press office,
prepares texts of announcements and press releases,
we are looking for various forms of expression to effectively place the topic in press, internet and radio and television titles,
we talk to the media on behalf of the client,
we are looking for interesting topics,
we arrange interviews and press meetings - breakfasts and conferences for the media, as well as one-to-one meetings and road shows,
we strive for the best possible results in the form of publications,
we are looking for interesting topics,
we monitor the media and the Internet.
All this for good relations with journalists and, above all, to interest media representatives in the topic and to present our clients' products and solutions.
Reputation and image increase brand value and attract customers, resulting in increased sales. Hence, "good PR" is not a phrase, but a spectrum of activities that have a real impact on the company's market success.
We have extensive experience in building the image and recognition of companies and products, so we know exactly how to build a corporate and product communication strategy. When starting work with a new client, we conduct a communication audit, and after defining strategic goals and strong differentiators, we prepare a creative PR campaign plan.
As part of corporate and product PR, among others:
we develop PR strategies,
we create CSR plans (corporate social responsibility),
we position presidents, management board members, management staff and experts in the media,
we advise on strategic decisions in the area of external communication,
we are looking for solutions that strengthen the organization's reputation,
we position the brand and its representatives in the media,
we prepare all necessary texts for various communication tools (PR copywriting),
we cooperate with opinion leaders,
we introduce brands to the market and develop creative launch campaigns for them.
Media planning and purchasing is one of the key areas of activities in the implementation of communication and advertising campaigns. An effectively planned media campaign ensures reaching target groups and translates into return on investment (ROI). When planning media, based on research, statistics and insights, we focus on reaching specific consumer groups with information. The basis of action is a media plan that defines all campaign parameters.
As part of media planning and buying:
we create media plans and carry out media purchases,
we develop native campaigns,
we deal with product placement in programs,
we implement campaigns and non-standard activities in online media,
we conduct E-PR activities.
Highlight your brand and surprise your customers!
We will develop and implement creative campaigns, measured by the universal "WOW!" effect. From analysis, through concept to implementation - we will handle every stage of the marketing and communication campaign. We have heads full of ideas and know how to creatively present your brand to win the hearts and minds of customers.
We are the Bank of Your Ideas.
We conduct strategic workshops with the client.
We implement campaigns comprehensively: from A to Z, including the measurability of the expected effects.
From advertising to digital, social and charitable - we know how to comprehensively enhance the effect of creative campaigns.
Let your brand become expressive, recognizable and arouse positive emotions. Empower yourself with campaigns that will delight your audience and those who are sensitive to "real" reality.
Choose a PR and marketing agency that knows how to build credible brands and strengthen your reputation. Ask about an offer for your company. Brandpeak - an effective public relations agency / PR agency.
The brand's greatest strength is its clear and consistent communication.
Media relations. PR and marketing strategies. Product and corporate PR. E-PR. Creative campaigns.
An increase in trust in the brand means an increase in sales!
Running a company fanpage. Advertising on Facebook, Instagram, LinkedIn and Tik Tok. Influencer marketing.
Customers are online. We will help them find you!
Performance and Analytics. Google ADS. E-commerce marketing.
Good stories arouse emotions and attract customers.
Content in various forms. Blissful. Podcasts. Video.
Differentiate your brand and build a competitive advantage!
Visual identification design. Logotypes. Names. Brand concepts.
We will tailor actions to your needs and demonstrate how effective marketing and planned communication impact brand perception, image, and business sales. Feel free to ask what specific steps we can take for you.
Brandpeak
Biurowiec Rent Poland
ul. Zbąszyńska 4, 91-342 Łódź, Poland
Brandpeak is an agency specializing in social media, internet marketing, and public relations. We emphasize a unique blend of experience and knowledge. Our specialists meticulously plan and successfully execute campaigns and projects in internet marketing, digital PR, and social media. We utilize various online marketing tools, such as content marketing, influencer marketing, performance marketing, PPC, and email marketing.
Our services also include social media management and advertising. We excel in managing social media platforms, including Facebook, Instagram, and LinkedIn, which our satisfied clients can attest to! Through our efforts, we aim to build brand awareness, support the creation of strong brands, shape and maintain a positive image, and uphold a favorable reputation.
We achieve this through PR campaigns, analysis, building and nurturing media relationships, and managing press offices for our clients. We don’t fit neatly into a single category like a PR agency, social media agency, advertising agency, or creative agency. We prefer to think of ourselves as a comprehensive marketing agency that tailors marketing tools based on the specific goals we aim to achieve: improving brand image, increasing brand awareness, boosting sales, reaching new customers, and more. We understand the importance of these goals and how they contribute to business growth.
This holistic approach makes us the best marketing agency serving clients in Warsaw, Łódź, Poznań, Gdańsk, Kraków, Katowice, and Wrocław. Social media agency. PR agency. Marketing agency. Visit brandpeak.pl/en for more information.