Social media in business, or how to cooperate with a social media agency

Conducting social media marketing can be difficult and achieving the intended business goals is not always possible. It is worth relying on experience in this matter and entrusting professional social media management to a qualified social media agency. However, in order to establish successful cooperation, both the company and the social media agency should meet certain conditions. Only then will joint actions bring the expected benefits.

Running social media for companies

Social media has not been used only for entertainment for years. Currently, they are also a marketing tool for companies — much more effective than previously known forms of promotion. This is due to the large number of active users on various social channels, for example Facebook, Instagram, or LinkedIn. Social media allows companies to work on their brand image, reach a precisely defined target group and increase sales, which is definitely the biggest advantage of this type of marketing communication. However, planning a strategy and achieving set goals is not that easy and many conditions must be met for social media marketing to be effective. It often happens that due to the multitude of other business duties, you do not have time to run your company’s social media yourself. Therefore, it is worth having a social media agency take over the management of the profile, which has extensive experience in this field and will propose new solutions that will help in acquiring new customers.

Social media agency — where to start cooperation?

Cooperation with a social media agency can open the way for your company to success. However, there are certain issues that need to be determined before starting cooperation in order to achieve this success. Both the company and the social media agency should focus on clear communication and determine all details regarding cooperation. The company must present its expectations and the budget it plans to allocate for marketing activities in social media. Only then will the social media agency be able to plan a strategy and effective advertising campaigns.

Terms of cooperation

When starting cooperation with a social media agency, you should jointly agree on its terms. The company must determine what expectations and tasks the social media agency is to perform and what budget it has. Typically, social media agencies focus on activities aimed at developing the company, i.e., managing social media profiles. Most often, these are company profiles on Facebook, Instagram, and LinkedIn. Such activities include publishing content, graphic creations, creating video materials, responding to inquiries in private messages and comments, as well as planning advertising campaigns to achieve the company’s business goals. Most typically, the aim of the campaign is to acquire customers throughout Poland through a wide advertising reach and directing customers to the landing page, which allows for increasing sales and brand awareness.

Business goals

When you decide to entrust the management of your social media to a social media agency, you must consider what goal you want to achieve. Before starting cooperation, you should tell the agency what you care about most. Social media (e.g., Facebook) offer several advertising goals, such as increasing reach, brand recognition, website traffic, product sales and many others.

The goal a company chooses influences the planning of an advertising campaign — ad placement, budget, and ad format. However, it is worth deciding many business goals and releasing different ads. The social media agency will adapt Facebook Ads campaigns to various business goals, thanks to which the company has a greater chance of publicity, gaining new customers and better sales results.

How to choose the best social media agency

The best social media and digital marketing agencies are characterized primarily by creativity and good communication. Managing social media is a big challenge, so it is important that the agency’s employees are properly qualified and able to cope with the challenge posed by a client from any industry. A social media agency must propose an action strategy based on the latest trends. How to check whether it keeps up with them and is “up to date”? All good social media agencies also run their own social channels and websites, where they post information about their offers, show previous projects and publish articles on industry news. On this basis, we can determine whether we like the aesthetics and style of publications of a given social media agency. This way, it is easier to decide on cooperation and find professionals.

How to choose the best social media agency

The cost of cooperation is a very individual matter. Each social media agency has its own price list for running social media — for performing specific activities, and it is influenced by several factors. When determining costs, the following factors are of great importance: the level of knowledge and skills of the agency’s employees, the number of activities performed and the “initial” situation of the company’s social media (how many likes it has, what actions were taken) and the client’s expectations. However, you cannot expect that your marketing activities will immediately bring dozens of customers.

Social media marketing is a long and complex process, so you need to be patient and regular in your actions, but with the help of an agency this task will be easier.

Brandpeak social media and internet marketing agency

Are you looking for a social media agency to cooperate with that will manage communication on your company channels on social networking sites? You’ve come to the right place! At Brandpeak, we will take care of your brand’s social media. Ask us about the offer and price list for running social media.

What can you expect when working with us?

First, we will audit your current social media communication and analyze your competition. Thanks to a strategic approach, we will plan unique and creative activities that will translate into the perception of the brand. We will also prepare an advertising strategy for company social media. Step by step, we will implement the action plan and optimize it, adapting it to current trends.

Brandpeak social media and digital marketing agency