These trends in internet marketing are likely to dominate 2024

Marketing trends are the basis for marketers in planning activities. Digital marketing has dominated the marketing world in recent years and it is evident that it will continue to dominate for decades to come… However, internet marketing itself is constantly evolving, and new solutions appear every now and then and are gaining popularity. So we took a look at what is worth investing in in digital marketing in 2024. We checked what activities to include in marketing strategies for 2024 and 2025. Introducing marketing trends for 2024.

Ever-changing digital marketing

Digital marketing is also constantly changing and new solutions appear every step of the way, making reaching potential customers more effective. With the emergence of social networking sites and social media marketing, changes in internet marketing are actually taking place at an increasingly faster pace. Just a few years ago, artificial intelligence was a kind of addition, a cherry on the cake in marketing activities, used more to publicize and support the image of brands. Currently, with the advent of AI – artificial intelligence in widespread use – marketers around the world are learning and looking for ways to use artificial intelligence in marketing. So what are the marketing trends of 2024?

Marketing trends and internet marketing in 2024

Trend 1. Customer Experience

The concept of Customer Experience has been present in marketers’ discussions for a long time. We constantly hear about the need to improve user experience at brand touchpoints. And while in the real world it is a bit easier to work on improving customer experience, in the digital world it requires detailed analysis, searching for solutions and testing. SEO, Ads, social media, e-commerce – all these tools are constantly optimizing themselves to provide users with what they need and are looking for more accurately, more pleasantly and faster… In 2024, the brands that will win will be those that not only gain the first positions in the search engine, mega reach in social media, but those that will give them experiences, impressions, digital emotions.

Trend 2. LinkedIn

Business is constantly looking for ways to build brand awareness and acquire new customers. In B2B, digital marketing is demanding, and the effects are the result of the sum of coherent activities. Therefore, in 2024, LinkedIn will enter its glory years. It is worth analyzing your marketing strategy and incorporating LinkedIn into your regular marketing activities. However, LinkedIn is not only about the content of communication published in posts, but also about creative activities, inspiring conversations and advertisements. The latter, neglected by many companies, will give a boost to valuable and sales-oriented content next year and will allow them to reach potential customers. It is worth including LinkedIn Ads in your online advertising activities for 2024 now.

Trend 3. Video

Let’s add a short video! Long corporate videos, loved by giants, do not work well in digital marketing. Users probably never “sticked” to watching these videos until the end. Now, when shorts, reels and simply short video materials reign supreme, on the one hand it is easier to keep the viewer’s attention. However, it is also more difficult, because these films must have condensed content, often dressed in a light, humorous form. The advantage of short videos is that they can be made by large, but especially smaller, films that did not have the marketing budgets that would allow for Hollywood corporate film productions.

Trend 4. Creativity

This is probably the most difficult of trends… Creativity in digital marketing is a constant search for opportunities to present a brand, product, company differently, because the advantage comes from standing out from the competition… How to do it when it seems that everything has already been done? This is the biggest challenge for marketers and people responsible for creating non-standard activities.

Trend 5. Content and content marketing

Marketing produces a lot of content, but with the continuous development of digital marketing and content marketing tools, it will need more of it. However, general SEO entries about nothing will no longer be of any value to users. Even Google is working on solutions that will push content typically created for SEO into the background. In 2024, it is worth starting with valuable content and personalized for smaller groups of users, consumers… And as for content, there are also various tools with which it will be distributed: videos, podcasts…

Trend 6. Marketing strategy

The economic turbulence that has gripped most economies around the world is causing companies to now take a closer look at their business strategies and closely related marketing strategies. In 2024, marketers will have to once again look at plans and schedules and adapt them to market turbulence. And although the crisis is a good time to invest in marketing, not all companies will be able to afford it. It is worth remembering that in the fight for customers’ attention and wallets, the winners will be companies for which marketing is a strategic basis, not an unnecessary addition.

Trend 7. Influencer marketing

Cooperation with Influencers is often the driving force of brands, especially those that sell their products on the Internet. There is no end in sight for influencer marketing yet… It is worth remembering that this is the activity that marketers give up first if the company encounters turbulence. Therefore, whether influencer marketing will continue to be a trend also depends on the rates offered by online celebrities.

Trend 8. Social media and TikTok

Social media has taken over users. Facebook and Instagram undoubtedly dominate here, but there is a lot of competition… TikTok is effectively taking over “watching time” among young people – this new “television” is just developing. Therefore, it cannot be omitted in internet marketing plans in 2024. Of course, not every brand needs to be on TikTok (yet)! However, those targeting young consumers can no longer ignore and ignore TikTok. What may discourage you from using TikTok is the fact that creating content for this social networking site is difficult, because it requires very good knowledge of the audience and creativity. However, this cannot be a factor that discourages marketers from promoting promotional activities on this website.

Trend 9. Even more internet marketing

E-mail marketing, Google Ads, website positioning in search results, advertising in social media, creative campaigns on the Internet… Digital marketing offers a lot of tools that can increase brand recognition, acquire leads, increase sales, which is why in 2024 companies will reach for new solutions to bring customers to their channels and, as a result, to the sales department. Online marketing promotional activities translate into business growth. Therefore, in times of crisis and economic turbulence, companies will look for the most effective channels to attract customers to their websites for services and products.

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