Facebook Ads is a must-have, i.e., the power of Facebook advertising

Facebook ads are essential! Why? Facebook is currently one of the largest and most popular social networking sites in the world, with over 2.8 billion monthly active users (February 2023). Therefore, having a professional Facebook fan page is essential for every company that wants to reach a wide group of potential customers and build a positive image of its brand. However, maintaining a company profile is currently not enough to achieve business success in social media. Fortunately, social media advertising comes to the rescue, including Facebook ads…

However, let’s start from the beginning and answer the question of why it is currently worth it for every company to include social media and advertising campaigns in social media — Facebook ads, meta ads, LinkedIn ads, TikTok ads, Pinterest ads — into its marketing strategy? According to data published in the Digital 2022 Polska report, almost 28 million Poles used social media in 2022! This constitutes over 70% of our country’s population. And the average time spent per user on social media is 1.5 hours, which is as long as the average length of a feature film… A lot, right? Television stations have long started interrupting films with advertisements… The same thing is happening in social media, with the difference that the price threshold for entering the airtime of social media users with advertising is much lower. Of course, the larger the scale of the company’s activities and the more stringent goals to be achieved, the larger the advertising budget must be, but more on this later in the text.

And although there are many types of social media, there is still one king, i.e., Facebook, and together with the queen, i.e., Instagram, they create a marketing tool that, when used wisely, can build a competitive advantage and take you to greater heights.

Facebook ads, i.e., advertising on Facebook — why is it worth it?

As we have already mentioned, advertising on Facebook — Facebook ads is a must-have that can be used by various companies — from small to large ones. This is because the amount of the advertising budget can be adjusted to the company’s financial capabilities. Unlike the above-mentioned TV advertising, in order to advertise on Facebook and Instagram we do not have to allocate a budget of tens of thousands or even hundreds of thousands of zlotys… Facebook ads are flexible in terms of budget. You can easily control your advertising budget and adjust it to your needs and financial possibilities. Moreover, advertisers have tools to monitor the effects of advertising campaigns and optimize for the best results.

The reason you should use Facebook ads is that you can precisely define your target group. Thanks to the ability to determine target group data such as age, gender, place of residence, interests, and many others, you can choose exactly who the advertisement will be addressed to and which groups of recipients will be most likely to be interested in the offer.

Another reason to use Facebook advertising is the ability to reach many people. Facebook is the largest social networking site in the world, and Facebook ads appear in users’ newsfeeds, increasing their visibility and effectiveness. In addition, Facebook ads are flexible and tailored to the needs of the advertiser. You can decide between banner advertising, video advertising, product advertising and many other types of advertising to best meet the needs of your company and its target group.

Facebook also allows advertisers to create ads using a variety of formats such as video ads, banner ads, carousel ads, shopping ads, and more. Each format can be adapted to the needs of the advertiser, as well as his target group and marketing goals.

Facebook advertising campaign — Facebook Ads price list

Facebook advertising pricing depends on several factors, such as the type of ad, competition in a given industry, target group, campaign duration and budget. The cost of advertising on Facebook is determined by an auction model in which advertisers compete with each other to display their ad to the user.

Facebook also allows you to choose a payment model, such as pay-per-click (CPC), pay-per-impression (CPM), or pay-per-call (CPA). Advertisers can also set maximum per-click bids to give them control over their advertising spend.

It’s worth remembering that Facebook advertising costs are often lower than other forms of advertising. Thanks to its extensive targeting capabilities and data analysis, Facebook offers exceptional effectiveness compared to other advertising channels.

Promoting posts vs. Facebook ads manager — facebook ads

And if, while reading this text, you open Facebook, press “log in” to your account and start clicking “promote post”, then hear us shouting to you: stop! Not the way! Yes, promoting posts using the “promote post” option is an ok solution, but only for small businesses and only temporarily… Why?

The Facebook Ads Manager is used to conduct advertising campaigns and the Company Manager system is used to manage all activities of a brand or company in social media. So what are the differences between these two systems?

What is a Company Manager?

Company Manager on Facebook is a tool that allows you to manage your company’s fanpage on Facebook and Instagram. It allows you to easily create and publish posts, monitor and respond to comments, and manage ads on Facebook and Instagram. This system allows the company to effectively manage its presence on the world’s largest social media platform and monitor all brand-related activities.

What is Ads Manager?

Facebook Ads Manager is a tool that allows you to create and manage ads on Facebook and Instagram. Thanks to it, the company can precisely determine what group of recipients the advertisements should be targeted at, as well as what are the best days and hours for their broadcasting.

Facebook Ads Manager also allows you to monitor the effectiveness of your ads and adapt them to your current needs. It is the advertising manager that shows all data regarding your activities.

If you are still wondering whether to invest in Facebook advertising, we have 10 YES arguments for you!

10 reasons why it is worth investing in Facebook campaigns – FACEBOOK ADS:

1. Customers are already here! You just have to reach them! Facebook is “the world’s largest television”. There are currently 4.76 billion social media users worldwide, which is just over 60 percent of the total global population.
2. You reach selected customers through ad targeting! Thanks to the ability to set parameters such as gender, interests, age and location, place of work, position, you can reach the ideal group of recipients. So the ad is shown to the right people, not everyone who is on Facebook.
3. You can start with smaller amounts and gradually increase your advertising budget! You don’t have to spend large sums of money to advertise.
4. You build brand awareness! Advertisements will draw attention to your company and gain new customers.
5. Easy access to the panel in the ads manager. Thanks to this, you can check the effectiveness of your ads at any time, including their budget, impressions, reach, product sales, targeting, and other additional information that you set in the panel.
6. Increased website traffic thanks to Facebook advertising. Redirecting traffic from Facebook to your website allows you to improve its visibility on the web and interest a new group of recipients in your product or service. Such campaigns generate not only website visits, but also sales.
7. Variety of advertising forms. From single photos or graphics, through product collections, to videos — Facebook offers a wide selection of advertising forms.
8. Various places to display ads — the ad appears wherever the potential customer is: in Messenger, in the audience network, in the newsfeed, etc.
9. Just Facebook or just Instagram, or both! You can advertise on just one of these platforms or on both at the same time — depending on where your target customer group is.
10. Specialist support. You can always count on the help of experienced specialists from Brandpeak — a social media agency, who will be happy to help you create effective Facebook ads.

See what we do as part of our social media advertising offer — Facebook ads

As part of our social media advertising offer, we carry out a number of activities to provide our clients with the best possible results and maximum visibility. Here are some of our main activities:

Meta ads / Facebook ads: Creating and running advertising campaigns on Facebook and Instagram.

We tailor our campaigns to our clients’ specific needs and business goals to achieve the best results.

Meta ads / Facebook ads: Data analysis and campaign optimization

We use the latest tools and methods to monitor and analyze campaign data and then introduce optimizations to increase the effectiveness and efficiency of our activities.

Meta ads / Facebook ads: Creating attractive and engaging content

We provide our clients with high-quality content that helps build their brand and attract the attention of potential customers.

Meta ads / Facebook ads: Track and report results

We regularly present activity reports to our clients to show them the entire process, progress, and effectiveness of our activities.

Our social media advertising offer is flexible and tailored to the individual needs of our clients to ensure the best possible results and maximum visibility. If you are interested in using our services, please contact us. Order a Facebook campaign with us.

We know exactly how to set it and what the mysterious terms are: audience network, ad set, Facebook pixel, clicks, CPC, CPM, leads, etc. Contact us if you are looking for: Facebook advertising in Łódź, Facebook advertising in Warsaw, etc.