TikTok has power! Get to know the trends and use its potential

TikTok is growing in popularity. This means that companies can no longer ignore this platform. Tiktok indicates marketing trends for social media and allows you to reach a huge community. The question is, therefore, how to best use its potential and contribute to increasing the interest of application users in your brand account.

Trends on Tiktok are changeable

Currently, over a billion people actively use the Tiktok application. More and more Polish users are becoming convinced of it, so it is also worth finding space for your brand’s social media there. The global Tiktok community has creatively expanded the definition of entertainment, making the application a space that constantly indicates marketing trends.

To keep up with these dynamic changes, representatives of various companies are constantly looking for proven content on the Internet, trying to understand how the application works and stay up to date with new topics on the platform. If you want to engage your audience in the best possible way, you need to be creative, look for new ideas and create interesting films, for example by presenting your work in an unusual way. How to achieve the intended effect?

The first thing to discuss is the “lifetime” of these Tiktok trends. The vast majority of platform users claim that the basis for gaining large reach on the platform and the condition for sharing quality content is to constantly be in trend. However, achieving this is not that easy, which a Tiktok user must be fully aware of – the list of the most frequently viewed content is constantly changing.

The best solution is to take the time and regularly review the videos on the platform to spot trending topics. When viewing the content of a specific creator, we may have too narrow a perspective – it is worth comparing the tastes of different users of this online community and drawing conclusions.

Tiktok and planning content for your community

A good understanding of the Tiktok platform is essential. Bearing in mind that marketing trends on this platform are current for a very short time, it should be noted that planning films in the long term is pointless. The recommended solution here is to do it up to a week in advance. You need to be flexible and spot trends as quickly as possible.

Then implement them just as quickly, because the global platform community quickly expects changes. A good tactic is also to follow the music market and the activities of Polish artists. For example, when a talented singer from Poland publishes a new song, using it as soon as possible gives a high probability of gaining wide reach. Here, once again, time plays an important role – the sooner the better.

Some of the most iconic tiktok trends for 2023

1. Basing your actions on authenticity

To increase community awareness of the products or services you offer, avoid pushy sales content. This year, presenting articles, their applications and functionality via Tiktok will definitely be on top. To attract the attention of the platform’s community, remember that your brand’s strength should be creating authentic content.

Tiktok not only re-created the concept of entertainment, but also to some extent focused attention on the sincerity of the message and a different perception of advertising. Therefore, instead of a typical campaign, a video highlighting the advantages of the product or service will be better used. Here, of course, a great solution will be to engage influencers who can present them as reviews or tutorials according to the principle of show, not sell.

Tutorials created by influencers offer a better way to reach consumers. However, those recorded in the company can also gain a large reach, because watching the film has become more credible than reading reviews. It’s no wonder that Tiktok users receive product reviews from trusted creators more often than on other platforms. Such content attracts clicks and constantly gains notoriety.

Creating content that emphasizes naturalness and honesty in marketing is becoming more and more popular, which is also reflected in this trend. Certainly, when browsing Tiktok, we will come across similar content more and more often, because only sincerity of the message is currently the way to engage a large part of the community. We call materials designed to activate recipients actionable entertainment.

2. Tiktok users create a self-care community

Another trend is also shifting to naturalness, i.e. the fashion for materials related to the broadly understood area of self-care. By this term we can understand not only cosmetic content, but also content focused typically on entertainment, such as relaxing ASMR or the memeization of life (i.e. humor). Tiktok users are constantly looking for authorities who create content that will help take care of their health or deal with life’s difficulties.

3. Engage the Tiktok community through entertainment

The Tiktok community unanimously claims that the platform improves their well-being and is an important source of entertainment for them. Knowing this, in order to increase community engagement, it is worth creating uplifting content for them.

They have a significant impact on the purchasing decisions of message recipients. In short, it is worth motivating your community to buy or use your services by creating entertaining, positive videos – memes, challenges, or other activities aimed at bringing joy to the recipients will be highly appreciated.

A good example of the use of memeization is the advertising activities of one of the companies creating computer games. EA Games has partnered with Tiktok to reach out to the gaming community of the popular game The Sims and encourage them to sing together in the native Simlish language. The ea games campaign is a perfect example that shows how creative ideas can gain popularity in an application.

4. Interest in parenting activities will increase

Tiktok predicts that parenting will begin to gain popularity in 2023. Users are looking for ways to deal with various difficulties and Tiktok gives them guidance while keeping them entertained. A community begins to be created around the topic, which can be an extremely important place to increase popularity and attract interest in educational content. Technological issues, culinary content and cleaning content will also gain in importance.

The trends for 2023 look really interesting. However, remember that Tiktok is a very dynamic medium, so it is better to treat these assumptions as loose guidelines rather than certain trends that will guarantee an increase in popularity throughout the year.

Effectively attracting attention and encouraging the purchase of the advertised product

Advertising on Tiktok is also not a simple matter and is different from advertising on other social media. For example, when we transfer an ad from Facebook directly to Tiktok, there is a high probability that it will not achieve the previously intended goals, because it will be grossly inappropriate to the medium.

Advertising campaigns/videos created from changing, static photos will not fit the application, similarly, another obstacle will be the mismatch of the format, for example by inserting square ads on Tiktok. In the Tiktok application, campaigns aimed at community activation, which allow the customer to interact with the brand, will be particularly applicable.

For example, they may be well-thought-out challenges. This strategy not only allows you to sell, but also helps create bonds with recipients, increase their curiosity about the brand and expand the social media community.

Remember that the challenge idea must be catchy, but at the same time simple, so that no one will have problems with its implementation. Providing shopping motivation via Tiktok is strongly related to the specificity of the platform. Here you need to gain user engagement in a short time, which is why regular static ads may not bring results.

A social media agency helps you find new ideas and understand how the Tiktok application works

The biggest problem most enterprises face is understanding the platform. Tiktok is definitely different from other social media. Even though its algorithm is widely considered to be the most favorable, it is still not enough to post any content on it. A key element of Tiktok is following trends. You need to adapt all your plans and expectations to them, and bear in mind that not everything that works on Facebook, for example, will work equally well on this application.

The most important trends can be discovered through regular observation and analysis, and Tiktok tools will be helpful when creating entertaining videos. However, if you feel that you do not have time to pay attention to what Tiktok promotes, or if you do not feel its style, then you do not have to give up using this platform for your brand. All you need to do is seek support from specialists in a marketing agency.

Does Tiktok still provide priceless popularity that you can use to increase brand recognition?

Is it still possible to gain thousands of followers using Tiktok despite a significant number of creators? Definitely yes! Tiktok is still the easiest platform to gain an engaged audience. Let’s remember that the Tiktok community is constantly growing. It means that the application allows you to constantly acquire new customers. This place creates an excellent opportunity for completely new companies or those that are just starting to promote themselves on social media.

How is this possible? All thanks to the constantly changing algorithm. No other medium can build such a large community in a short time like the Tiktok application. To be noticed, however, you need to find a differentiator for your brand and find your niche, and then spend time looking for trends and understanding the expectations of the platform community.

You don’t know how to create a unique strategy based on Tiktok trends? Are you wondering how to run your account on this platform? Here it is worth using the support of specialists from social media agencies. Let nothing stand in the way of developing your brand on Tiktok.