A marketing brief is the basis of every agency’s activities. Regardless of whether it deals strictly with PR, marketing, SEO, SEM or social media. The most effective and best suited to the needs and specificity of a given brand, action proposals are created based on a well-prepared brief. In our agency, we also ask clients to complete a brief, based on which we develop a PR and marketing offer.
Why is it worth starting cooperation with a marketing brief?
Information about the company and the planned marketing campaign and the goals it is to achieve, the target group to which we direct our communication, the budget, and duration of the project are in fact the basic data that we will ask for in the brief.
The more detailed they are presented to us, the better it allows us to prepare for the offer. However, this is not the only reason why we always ask our clients to describe the project in more detail. All information included in the advertising brief allows us, first, to get to know the client. Knowledge about the client and his needs is the basis. In addition, in the brief we ask about expectations, as well as understand the business processes and the market in which it operates.
Another important element is also identifying the problems and challenges our agency faces. And defining the priorities of individual activities at each stage of cooperation.
The brief also includes information about the budget and the range within which we should operate. It is significant to know them, because it allows us to adjust the scope and scale of activities to the client’s budget. Knowing the budget, we can simply prepare a better offer — one that fits into the possibilities and expectations, as well as the goals to be achieved by the campaign.
To sum up, this is the key point of the brief — that is, providing enough information for the agency to present an effective PR, marketing, or digital marketing campaign.
In the best agencies, a brief is a must-have
Exactly. That’s why we always start our cooperation with a brief, which can be in written form, but we are also open to meetings during which the client will answer our often detailed questions.
