If marketing activities entrusted to an agency are to be effective, it depends not only on the agency’s knowledge and experience, but also on the cooperation with clients. No project, even the simplest one, will succeed if there is no appropriate atmosphere and openness to joint activities between the client and the agency. After all, we are working towards one goal and both parties want the planned activities to bring the intended effect. At Brandpeak, we understand this perfectly, which is why when working for clients, we rely on several important pillars of cooperation.
The customer is our master…?
The cabaret sketch “Ani mru mru” may be entertaining, but when we watch it on TV. However, in a marketing and PR agency, we always strive for the client to be our business partner. Therefore, we base our cooperation on fashionable, but also effective relationship marketing, which is about building long-term relationships with the customer based on buyer satisfaction and loyalty. At Brandpeak, customers are satisfied with the results of our activities and appreciate us for the atmosphere of cooperation in which we deliver them.
How do we work at the Brandpeak agency?
Openness — we talk to customers, but we also listen!
We can talk about marketing for hours and draw various action scenarios and creative ideas. Our knowledge is a solid foundation. And if we add our client’s experience and knowledge of the business in which he works, success is guaranteed. Therefore, in our daily activities, we focus on “transmitting” and “receiving” at the same time — we speak, but we also listen carefully to our customers. In our opinion, this is what ideal cooperation with clients should look like.
Trust is the basis
We know our job, and we are not afraid when the client checks our work — he analyzes the results and compares them with the expected effects. We know that this builds trust in us and what we do. And trust is crucial because it allows for faster and more effective development of activities.
We act, i.e., action equals reaction
We act and take the initiative. While working with the client, we constantly analyze, search for and suggest effective solutions. We look at the client’s business a little “from the side” to be able to propose specific improvements in marketing.
Cooperation with clients and good flow!
There are many marketing and PR agencies on the market, so choosing the best business partner is a result of creativity, effectiveness, price, but also the quality of daily project management for the client. This last point is often crucial. Even the best idea cannot be implemented if there is no proper flow on both sides…
